In 2025, the Indian Premier League (IPL) witnessed a significant increase in value, with its enterprise value growing by 12.9% to $18.5 billion. A notable highlight was Royal Challengers Bengaluru (RCB) becoming the highest-valued franchise at $269 million after securing their maiden IPL title.
RCB’s Historic Win Boosts Brand Value
Royal Challengers Bengaluru ended their 17-year drought by clinching the IPL 2025 title against Punjab Kings at Narendra Modi Stadium in Ahmedabad. This triumph not only marked RCB’s first championship but also propelled them to the top spot as the most valuable team in the league, with their brand value increasing from $227 million in 2024 to $269 million in 2025.
Key Highlights:
- RCB emerges as the most valuable IPL team at $269 million.
- Mumbai Indians follow closely in second place with a value of $242 million.
- CSK drops to third place with a value of $235 million.
- Punjab Kings witness a significant 40% growth in value.
IPL’s Growing Popularity and Sponsorship Deals
The IPL’s brand value surged to $3.9 billion, marking a 13.8% increase from the previous year. The league has now established itself as a premier global sporting event, with a substantial rise in sponsorship revenues. Notably, BCCI generated ₹1,485 crore through the sale of four associate-sponsor slots and Tata Group renewed its title sponsorship deal for five more years, valued at ₹2,500 crore.
Key Highlights:
- IPL’s brand value reaches $3.9 billion, up by 13.8%.
- BCCI earns ₹1,485 crore from associate-sponsor slots.
- Tata Group renews title sponsorship deal for ₹2,500 crore.
Record Viewership and Fan Engagement
The 2025 IPL season witnessed unprecedented viewership numbers, with the opening weekend on JioHotstar garnering 1,370 million views and the final match attracting over 67.8 crore views—a figure surpassing even the India-Pakistan match earlier in the year. Star Sports recorded 253 million unique viewers, resulting in a total watch time of nearly 50 billion minutes.
Key Highlights:
- Record-breaking viewership numbers in the 2025 IPL season.
- Final match between RCB and PBKS draws massive interest.
- Deep fan engagement showcased during the final.
Key Takeaways for Competitive Exams
- RCB emerges as IPL’s most valuable team in 2025 with a brand value of $269 million.
- IPL’s brand value grows to $3.9 billion, reflecting a 13.8% increase.
- Record viewership and fan engagement highlight the league’s growing popularity.
- Sponsorship deals, including BCCI’s earnings and Tata Group’s renewal, contribute significantly to IPL’s financial success.
