In a major brand collaboration, Zomato has officially announced Shah Rukh Khan as its new brand ambassador. The move follows Khan’s appearance in Zomato’s recent “Fuel Your Hustle” campaign, celebrating consistent efforts and determination behind individual success stories.
Fuel Your Hustle: The Campaign’s Core Message
The Fuel Your Hustle campaign highlights the value of hard work, consistency, and dedication in achieving success. Zomato aims to connect with:
- Individuals who believe in perseverance.
- Communities that view food as fuel for ambition.
This partnership aims to inspire millions by linking the power of food with the spirit of persistence, in alignment with Zomato’s mission and Khan’s personal journey.
Zomato on Choosing Shah Rukh Khan
Sahibjeet Singh Sawhney, Marketing Head at Zomato, expressed why the brand chose Khan for this role.
Shah Rukh Khan’s Perspective
The Bollywood superstar shared his excitement about the collaboration, highlighting his own career marked by relentless work and adaptation, paralleling Zomato’s rise as a market leader in India’s food delivery and dining sector.
Multi-Platform Presence Across India
This collaboration will see Shah Rukh Khan feature prominently in Zomato’s multi-platform marketing initiatives, including:
- Television commercials.
- Digital marketing campaigns.
- Print advertisements.
- Outdoor activations across major cities.
The goal is to inspire millions of Indians to pursue their dreams with passion and perseverance, associating Zomato as the go-to platform for fueling that hustle with food.
A Partnership Built on Shared Values
The alliance between Zomato and Shah Rukh Khan is more than a celebrity endorsement — it’s a strategic partnership built on shared values, including:
- Persistence in achieving goals.
- Innovation in serving people better.
- Emotional connection with audiences across generations.
By leveraging Khan’s influence and Zomato’s extensive reach, this collaboration has the potential to become one of the most impactful brand associations in India’s food and lifestyle sector.
Key Takeaways for Competitive Exams
- Zomato partners with Shah Rukh Khan as its new brand ambassador, focusing on perseverance and dedication.
- The collaboration aims to inspire individuals and communities, linking food with the spirit of persistence.
- The multi-platform marketing initiatives include TV commercials, digital campaigns, print ads, and outdoor activations.
- The partnership is built on shared values of persistence, innovation, and emotional connection with audiences.
