In a move to elevate women’s cricket globally, the International Cricket Council (ICC) collaborates with Google to enhance fan engagement and digital accessibility, gearing up for the ICC Women’s Cricket World Cup 2025 and the Women’s T20 World Cup 2026.
Tech Meets Sport: A Game-Changing Collaboration
The ICC and Google partnership aims to revolutionize women’s cricket by leveraging digital solutions to enhance the fan experience and interaction with the game.
- Access live updates and match highlights
- Connect with players’ stories
- Celebrate wins and key milestones in real time
- Explore content in local languages and formats
This initiative aligns with ICC’s broader goal of making cricket more inclusive, immersive, and globally significant, especially for new audiences.
A Boost for Upcoming Global Tournaments
The collaboration sets the stage for the upcoming major women’s cricket events:
- ICC Women’s Cricket World Cup 2025, hosted by India and Sri Lanka
- ICC Women’s T20 World Cup 2026, hosted by England and Wales
Google’s involvement is poised to increase the visibility of these tournaments, engage younger digital-native fans, and inspire greater participation in women’s cricket worldwide.
This partnership follows ICC’s recent milestone of securing Unilever as its first global women’s partner, indicating a growing corporate support and commercial investment ecosystem in women’s cricket.
Key Takeaways for Competitive Exams:
- ICC collaborates with Google to enhance women’s cricket engagement and accessibility globally.
- The partnership aims to boost fan experience, digital interaction, and participation in upcoming tournaments.
- Google’s suite of products will offer live updates, player stories, and content in local languages.
- This move reflects ICC’s commitment to inclusivity and innovation in cricket for diverse audiences.
- The collaboration precedes the ICC Women’s Cricket World Cup 2025 and Women’s T20 World Cup 2026, aiming to expand the reach of women’s cricket.
