Yamaha Motor India has appointed Itaru Otani as its new Chairman, aiming to strengthen its footprint in the Indian two-wheeler market. With over 30 years at Yamaha, Otani has held senior roles in Australia, Brazil, and Japan, specializing in Sales, Marketing, and Corporate Strategy.
Otani’s Vision for Yamaha India
Otani envisions introducing innovative, stylish two-wheelers tailored to Indian consumers. Yamaha’s “The Call of the Blue” campaign will guide his strategy, combining Yamaha’s global expertise with a focus on design, quality, and local preferences.
Yamaha India’s Market Strategy
With production hubs in Chennai and Surajpur, Yamaha India emphasizes reliability, fuel efficiency, and models suited to diverse needs, including popular motorcycles like the YZF-R15 and MT-15 and scooters like Fascino and Ray ZR.
