Prime Minister Narendra Modi’s Mann Ki Baat programme has generated ₹34.13 crore in revenue since its inception in 2014. The Union Government revealed this information in the Rajya Sabha, emphasizing the program’s reach across radio, TV, OTT, and social media platforms.
Overview
The monthly radio address ‘Mann Ki Baat‘ by PM Modi has been a significant revenue generator since October 2014. With a focus on connecting directly with citizens, the program shares inspiring stories, social initiatives, and national developments.
Origin and Reach
- First Broadcast: October 3, 2014
- Production: By Akashvani using in-house facilities
- Revenue Since Inception: ₹34.13 crore
Multi-Platform Broadcast
The Mann Ki Baat program reaches audiences through various mediums:
- Akashvani (All India Radio): National and regional live broadcasts in multiple languages.
- Doordarshan: Telecast on national and regional channels.
- DD Free Dish: Extending reach to rural and remote areas with 48 Akashvani radio channels and 92 private TV channels.
- OTT & Mobile: Available on Prasar Bharati’s WAVES OTT platform and the NewsOnAIR app, providing access to over 260 Akashvani channels.
Digital & Social Media Presence
The Mann Ki Baat program enhances engagement through its visual format and is accessible on various digital platforms:
- YouTube, Facebook, X (formerly Twitter), Instagram: Live-streamed and archived episodes.
- Prasar Bharati’s PB SHABD news feed service: For wider syndication.
Government’s View on Impact
Mann Ki Baat has evolved into a community-driven communication platform, blending radio, television, and digital media. It encourages collective reflection on national issues and promotes public engagement in social initiatives.
Key Takeaways for Competitive Exams
- PM Modi’s Mann Ki Baat programme has generated ₹34.13 crore in revenue since 2014.
- The program connects the Prime Minister directly with citizens, sharing inspirational stories and social initiatives.
- Mann Ki Baat reaches audiences through radio, TV, OTT platforms, and social media, fostering public engagement.
- The government emphasizes the program’s impact in encouraging public participation in social campaigns.
