Prasar Bharati collaborates with the Handball Association of India (HAI) for a three-year partnership to enhance the promotion of national and international handball events. The initiative aims to elevate the popularity of handball in India through broadcasting on DD Sports, Waves OTT, and other public platforms.
MoU to Support and Promote Handball
- Prasar Bharati signs a three-year MoU with the Handball Association of India (HAI) to produce and broadcast national and international handball events.
- The agreement, exchanged between Gaurav Dwivedi, CEO of Prasar Bharati, and Anandeshwar Pande, Executive Director of HAI, aims to boost handball’s visibility.
- Presence of Navneet Kumar Sehgal, Chairman of Prasar Bharati, solidifies the commitment to promoting handball in India.
National Broadcast of Handball Events
- All upcoming national and international handball tournaments will be aired on DD Sports, streamed on Waves OTT, and available on various Prasar Bharati platforms.
- This broadcasting strategy intends to make handball more accessible to a wider audience, including youth from both rural and urban areas.
Aim of the MoU
- The primary objective of this partnership is to foster the growth of handball in India, create better prospects for players, and enhance fan engagement in the sport.
- With increased coverage through this collaboration, handball is poised to gain greater recognition and support, leading to improved performances at the global level.
Key Takeaways for Competitive Exams
- Prasar Bharati and the Handball Association of India (HAI) have entered a three-year MoU to promote handball events.
- The partnership aims to increase the visibility of handball in India through broadcasting on various platforms.
- This initiative seeks to create more opportunities for players and enhance fan engagement in the sport.
