Real Madrid has been declared the most valuable football club globally in the Brand Finance Football 50-2025 list, with a brand value of €1.921bn.
Brand Finance Report Highlights
- Achieved a 14% year-on-year growth in brand value.
- Secured the highest AAA+ brand rating.
- Maintains top spot for the fourth consecutive year.
Top 5 Most Valuable Clubs in 2025
1. Real Madrid – €1.921bn
- Strength Score: 94.9/100
- Success driven by strong global fanbase, merchandising, and strategic sponsorships.
- Champions League victories and top UEFA rankings enhance prestige.
2. FC Barcelona – €1.7bn
- Up 11%, returning to the second position for the first time since 2021.
- Reflects strong brand equity despite challenges in recent seasons.
3. Manchester City – €1.4bn
- Brand value declined by 11%, possibly impacted by recent controversies and changing sponsorship dynamics.
4. Liverpool – €1.4bn
- Recorded a 2% increase, supported by strong global brand engagement and commercial success.
5. Paris Saint-Germain (PSG) – €1.4bn
- Brand value rose 13%, reflecting its aggressive global marketing, youth academy expansion, and strong performance in European leagues.
Global Brand Rankings (6–10)
- Bayern Munich – €1.3bn (↑ 1%)
- Manchester United – €1.2bn
- Arsenal – €1.2bn
- Chelsea – €961 million
- Tottenham Hotspur – €798 million
Why Real Madrid Leads the Pack
Revenue & Reach
- Global merchandising
- Long-term sponsorship deals
- Matchday revenues and Champions League earnings
International Presence
- Massive fan following in Latin America, Asia, and Africa
- Strategic expansion through digital platforms and overseas matches
- Youth academies and grassroots football programs
Key Takeaways for Competitive Exams
- Real Madrid tops the Brand Finance Football 50-2025 list with a brand value of €1.921bn.
- Consistently high brand strength score of 94.9 reflects its global commercial reach.
- Understanding the revenue sources and international presence is crucial for maintaining a club’s position in the global market.
