Sabyasachi Couture, the renowned Indian luxury fashion house, has named Manish Chopra, the former Shein India executive, as its new CEO. This move comes amid a thriving luxury market in India, with Sabyasachi expanding globally, backed by the Aditya Birla Group.
Leadership Shift at Sabyasachi Couture
- Manish Chopra appointed as CEO of Sabyasachi Couture.
- Prior experience at Shein India and Meta.
- Focus on global expansion and talent acquisition.
Strategic Backing from Aditya Birla Group
- Aditya Birla Fashion and Retail Ltd. holds a 51% stake in Sabyasachi Couture.
- Acquired for ₹398 crore in 2021.
- Group’s broader strategy for Indian designer brands.
Revival of Indian Luxury Fashion Market
- Indian luxury apparel market rebounding post-2024.
- Valued at $7.5 billion in 2024, projected to reach $10.7 billion by 2033.
- Driven by rising incomes, fashion consciousness, and demand for ethnic wear.
ABFRL’s Business Realignment
- Aditya Birla Group demerged ABFRL and Aditya Birla Lifestyle Brands in May 2025.
- Focus on specific market segments for targeted growth.
- Sabyasachi and other ethnic labels under ABFRL for brand focus.
Key Takeaways for Competitive Exams:
- Manish Chopra appointed as the new CEO of Sabyasachi Couture.
- Aditya Birla Group’s strategic investments in luxury fashion brands.
- Growth projections for the Indian luxury apparel market.
- ABFRL’s business realignment for focused growth and brand positioning.
