Global sportswear brand Skechers has signed Indian fast bowler Mohammed Siraj as its new brand ambassador to strengthen its position in India’s growing cricket footwear market. Known for his pace and consistency, Siraj will represent Skechers cricket footwear and feature in the brand’s performance and lifestyle campaigns targeting cricket fans nationwide.
Why Mohammed Siraj?
- One of India’s premier fast bowlers, especially strong in red-ball cricket.
- Top wicket-taker for India during the Test series against England.
- Key player for Gujarat Titans in the Indian Premier League (IPL).
- His inspiring background and work ethic make him a relatable figure for India’s youth and sports enthusiasts.
Skechers’ Cricket Strategy in India
- Expanding beyond lifestyle and running shoes into high-performance cricket footwear.
- Introducing cricket gear designed specifically for Indian consumers.
- Signing top cricketers like Jasprit Bumrah and Mohammed Siraj to enhance brand credibility.
- Positioning against established competitors like Nike, Adidas, and Puma in the cricket market.
Upcoming Campaigns and Market Impact
- Siraj will be the face of Skechers’ upcoming performance and lifestyle campaigns during IPL and international events.
- Campaigns will showcase Skechers’ technology innovations, comfort, durability, and athletic excellence.
- Expected to boost brand awareness and engage cricket lovers across urban and semi-urban India.
Key Takeaways for Competitive Exams
- Mohammed Siraj appointed Skechers brand ambassador for cricket footwear in India.
- Skechers aims to expand its share in India’s fast-growing cricket sportswear market.
- Campaigns will coincide with IPL and major cricket events.
